Bait Fuel

Historically, anglers will run across a wide variety of products in the aisle where you can purchase baits that have scents or in the scent aisles themselves. Many of these are what might appeal to humans and their sense of smell or taste, whereas what appeals to a fish are actually compounds that the fish would normally be looking for when feeding. What BaitFuel aimed to accomplish was to identify key components that could be added to a bait that stimulate a bite, without just throwing the kitchen sink at it. BaitFuel accomplishes this goal by creating the most effective fish attractant gel on the market while using the least amount of additional ingredients that fish don't care about. 
The receptors of a fish's sense of smell and taste only work when a compound being delivered to them is dissolved in water. When compounds are in oil, they will not actually activate the receptors because they're essentially unavailable to the way a fish processes smell and taste. The fish needs to get a positive stimulus from the taste receptors to make the final commitment to engulf the bait.
One of the key things about the current marketplace is that the vast majority of baits have not undergone rigorous scientific experimentation. Most companies that produce scented baits or fish attractants do not have active research labs with experienced scientists conducting experiments to determine if a scent is an active stimulant for a fish's receptors.
Through hundreds of experiments and randomized tests, BaitFuel generated reliable data and results, where they took the best candidate compounds and endured additional experimentation to determine which compounds actually worked most effectively. From there, the proper concentrations, amounts, and ratios were engineered to generate the maximum response from bass during their test trials. Through these tests, the optimal level of added stimulants was achieved, in the creation of the first-ever fish attractant designed for a bass' sensory receptors (and not for a human's sense of smell and taste), BaitFuel.
8 oz gel bottle
BaitFuel relies on science...real science and is proven to increase your catch rates
Fast x55 Formula is designed for a fish's sensory receptors, not the fisherman's
Fish Active Scent Technology (F.A.S.T.) stimulates a fish's predatory instinct
Because BaitFuel is water-based, it releases scent easily and mimics the smell and taste of real prey underwater